Emma Coates Leaves England Under-23s Post to Take Helm at National Women's Soccer League's Bay FC
In a significant career move, the former England youth boss has resigned her post with the England WU23 national team to assume the role of head coach for National Women’s Soccer League franchise Bay FC.
Transition Stateside
Her appointment follows the departure of Albertin Montoya, who guided the California club during its debut two seasons in the premier American league. Montoya stated in September his intention to step down at the end of the 2025 campaign, a season which saw Bay FC occupy a lowly 13th place in the league standings.
“My time with the FA has been incredible my time with the FA,” stated Coates. “It has helped shape me both professionally and personally. I am now prepared and eager to test my abilities in a different setting.”
Proven Developer
During her tenure in 2023, Coates managed the England U23s through matches including a 1-0 victory over Norway in the European U23 League and a 4-2 friendly defeat to the United States. Accompanying her to America is her England assistant, Gemma Davies, a former Aston Villa manager in the English top division.
Bay FC's CEO, a one-time Football Association technical lead, spoke highly of Coates's credentials: “Coates is an superb manager, but she also has a strong record of nurturing talent to thrive domestically and internationally.”
“Her leadership qualities are exceptional of squads and building ethos and has the strategic outlook we were looking for,” added Cossington.
Bay FC's Journey
The California side experienced a rollercoaster start to its NWSL existence, securing a playoff spot and losing in the playoffs in its first year before struggling to a near-bottom placement in 2025.
Gavin Step, Gavin Step, bid farewell to the outgoing coaches: “We thank Emma and Gemma for their time with us and extend our best wishes with their new challenge. Emma, with Gemma, has played a key role in fortifying the pipeline between the WU23s and the senior squad.”
“Their work has directly influenced the development of many promising talents who have earned call-ups to senior Lionesses,” he added.
Player Progression
After succeeding Mo Marley in 2023, Coates has been integral to the promotion of several players to the national team, including playmaker Lucia Kendall—who netted her first Lionesses goal—and attackers Michelle Agyemang and Aggie Beever-Jones.
Discussions for new U23 coaching staff has begun, to continue the progress of the youth national team in the seasons ahead.
